Crown’s entry is likely to raise the bar in terms of service quality, entertainment offerings, and responsible gambling measures. The private equity giant acquired a majority stake in Crown in 2022, initiating a period of corporate overhaul and a renewed focus on responsible gaming practices. Queensland represents a largely untapped market for Crown, offering substantial growth potential. The Queen’s Wharf precinct, with its integrated hotel, retail, and entertainment offerings, is a prime asset. Blackstone sees an opportunity to leverage Crown’s brand and expertise to maximize the precinct’s profitability. This expansion isn’t simply about casinos; it’s about creating a destination that attracts both domestic and international tourists.
